Local entrepreneur featured in national ad campaign for Dell :: News :: phillytrib.com


A local entrepreneur is being featured in a national advertising campaign.

With her signature Afro and blue glasses, Rakia Reynolds, the founder and president of communications agency Skai Blue Media, is currently considered the face of small business for Dell. She is featured in Dell's new small business technology adviser campaign which includes transit shed advertisements and commercials now airing on CNN, MSNBC, CNBC, TNT and online.

The new commercial highlights how Dell's small business tech adviser is meeting Reynolds' tech needs. As a business owner who travels frequently, she relies heavily on her Dell laptop.

"Dell really captured me as small business person," Reynolds said in reference to the advertising campaign.

"When you are behind the scenes you do the work and move on to something else, and when a company like Dell says 'we want to highlight you and put you guys on a national platform,' it just really ups the ante when it comes to showcasing our work, because typically we don't showcase our work," she said. "Our work is showcased via the brands we work with."

Reynolds has worked with Dell for the past four years on multiple projects including consulting on a digital media series, conducting influencer engagements and rollouts in various markets, and hosting think tanks with investors and people in the technology business.

"I love working with Rakia Reynolds and the Skai Blue Media team, said Erik Day, vice president and general manager of Dell for Small Business - North America.

"Not only are they a loyal Dell for Small Business customer, Rakia always has fresh insights into the minds of small businesses around the country and what we, as in Dell, can do to help continue to grow and build the small business and entrepreneur community, which is a primary focus for us. I'm thrilled that we are featuring her in our national ad campaign for the second year in a row."

When Reynolds founded Skai Blue Media in 2008, she aspired to run a nontraditional public relations firm. After launching the company, the self-described well-dressed nerd, focused on catering to the fashion sector.

The firm, which has 13 employees, specializes in serving lifestyle, technology and nonprofit brands. The business currently has 19 clients including the Serena Williams Signature Statement brand, Ashley Graham and Marley Dias, founder of #1000 Black Girl Books campaign.

"As you start to grow in your business you really start to understand who you are and not only what your mission is but what your vision is," Reynolds explained. "I think a great entrepreneur really keeps their mind on the vision of the business - where do you want to go, where do you want to be and for me it was like I just couldn't be in the niche market of fashion."

Reynolds has been approached by several different companies seeking to acquire Skai Blue Media but she is determined not to sell out.

"I'm going to hold on because we are doing good work, " said Reynolds, who is a graduate of Temple University. "I started this company as a legacy and a lifestyle and I just never thought it would be where it is now."

Reynolds often travels around the country to represent her clients and attend business conferences. She juggles running her company with participating in various projects.

Earlier this year she served as a judge on "Queen Boss" - an eight-episode business competition series that focused on African-American female entrepreneurs.

Last year she was named as the entrepreneur-in-residence for the region's tourism marketing agency, Visit Philadelphia.

"Basically I bring in the entrepreneurial voice to what they do with tourism and hospitality," she said.

"We have worked together over the number of years on different projects and I just felt that what she had to offer would be good for Visit Philadelphia on a more consistent basis," said Meryl Levitz, president and CEO of Visit Philadelphia.

"I consider her to be a cultural entrepreneur and a thought-leader and her networking goes far beyond Philadelphia which is good because we want to attract people from beyond Philadelphia," she said. "She also has a very engaging way of extracting from people some of their best work and great ideas.

"With the tremendous shift in how people get travel information and how they make travel decisions, her expertise in video and social media was very consistent in terms of what we needed in reaching multi-generational audiences, so it just seemed a natural fit," she added.